Category: branding

Why you need to prepare an elevator pitch

It’s virtually impossible to separate networking and branding. We work our whole lives to build a reputation (our brand), and we spend our whole lives building and maintaining relationships with others (our network). We do these things simultaneously. We can’t build a reputation without an audience—our network—and we can’t build relationships without proving to those

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How to look your best for professional events

Whether you’re preparing for an upcoming job interview, a professional networking event, a career fair, an important meeting or conference, or dinner with clients or potential employers, you need to look your best. But how do you define “looking your best?” What should you wear, and how should you prepare your overall appearance? What matters

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About to graduate? 3 networking tips for college seniors

It’s spring semester, and graduation is two months away. Congratulations! If you’ve been consistently branding yourself, networking your tail off, applying for grad school or jobs, and have your resume and other materials in order, you’re probably feeling ready to launch into the next stage of your life: transitioning from college student to entry-level careerist.

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Think before you post

It’s disappointing to hear, but it’s the truth. You’re not a celebrity. When Tim Robbins and Susan Sarandon arrived at an Oscars party in a Prius instead of a limousine, people (at least some people) noticed. And people cared. On the contrary, if you purchase a hybrid vehicle and drive around your neighborhood or post

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4 reasons you might need a career coach

We live in a contradictory world. An interview with a woman who constructed her entire home DIY-style via YouTube instruction went viral recently. On the other hand, many of us hire experts to take care of our every need and desire, ranging from preventing our wrinkles by injecting Botox into our foreheads to varnishing our

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6 reference tips for your job search

It’s a new year, and you’ve probably already set goals, counted calories, or reevaluated your priorities. Whether you’re applying for graduate school or scholarships, considering making a major career move, or applying for job openings, take time to check out these six tips related to asking people to serve as job search references, creating your

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Branding yourself with gratitude

When your coworkers mention you—when you’ve stepped out of the room, or when you didn’t join them for lunch—what do they say? Are you mindfully branding yourself in the workplace in hopes they’ll be lifting you up, not tearing you down? When former supervisors and colleagues respond for requests for references during a job search,

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