Category: branding

COVID-19 and the long-term changes to the workplace landscape

work from home remote work

Yes–things are different. Change can be overwhelming. But all things in our lives will continue to change. And we must, as a society and as leaders in the workplace, adapt due to the COVID-19 pandemic. How are you–as a leader in the workplace or as a business owner–adapting? Five or six weeks in, it’s time

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Higher ed: Branding your campus

Recently, my family and I traveled across two states to the Gulf Coast to visit the beach. My daughter is still at that wonderful age of resisting the notion of “potty breaks.” Half an hour after a pit stop, she insisted on stopping again–immediately. We passed two exits, no buildings or signs indicating businesses in

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Branding yourself in your best light

branding best light

                  Transparency. Isn’t it lovely? Unless we’re talking about bra straps or Scotch tape, not necessarily. No one wants to see (or smell) your dirty laundry. I promise. While transparency certainly has its place in the world of business and marketing, it doesn’t translate well to personal

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Before writing your resume, do this:

I often work with clients who want to jump right into writing a resume. I understand that desire because a resume is one of the most important tools in your job search and career development toolbox. Many clients are also skittish about spending too much time or money working with a career coach, and they

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What am I doing wrong in my job search?

If I had a dollar for every time I’ve been asked this question, I’d be working remotely while at the beach on vacation! Frustrated job seekers who’ve been searching for a new job for months or even years obviously want to identify the problems they’re facing. And when working with clients, I am repeatedly asked

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Dealing with grief in the workplace

Last week, I was called out of class while teaching as an adjunct faculty member. A coworker informed me that my grandmother had been rushed to the hospital. If I wanted to see her, I needed to leave class immediately. I was glad I left after informing my students that I had to tend to

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Why manners matter

Have you ever met someone who made a terrible first impression? Chances are, this person practiced manners poorly and lacked communication skills. He may not have had a firm handshake. Maybe he avoided eye contact with you (or worse yet, ignored you while interacting with others). Perhaps the person was attempting to sell you something

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3 steps to take before writing your personal branding statement

A personal branding statement is super short—just a few lines. It shouldn’t take you long to whip it out, right? We’ll see. A personal branding statement might be one of the most important pieces of writing you create as a job seeker or professional. What is a personal branding statement? A personal branding statement is

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