Author Archives: bethanywallace

Personal social media management: Don’t wear out your welcome

Here’s a thought on personal social media management: Don’t wear out your welcome. Wearing out your welcome is easy to do. Think Cousin Eddie. Remember your mom or grandma giving you that same advice about not wearing out your welcome when visiting friends in high school or college? Or when sitting in the hallway (coveredContinue reading “Personal social media management: Don’t wear out your welcome”

COVID-19 and the long-term changes to the workplace landscape

Yes–things are different. Change can be overwhelming. But all things in our lives will continue to change. And we must, as a society and as leaders in the workplace, adapt due to the COVID-19 pandemic. How are you–as a leader in the workplace or as a business owner–adapting? Five or six weeks in, it’s timeContinue reading “COVID-19 and the long-term changes to the workplace landscape”

Social media engagement: A gift?

One way I help fulfill fulfill nonprofit organizations’ missions is by building brand awareness via social media. I’m no newbie to social media management.

Feeling the pain: Employers respond to the soft skills deficit

The soft skills deficit Five years ago, while teaching full-time as an English instructor at a community college, I became painfully aware of my students’ lack of soft skills. When I walked into class, I greeted my students. Many times, only a few would respond. The rest stared blankly at their smartphones. When I passedContinue reading “Feeling the pain: Employers respond to the soft skills deficit”

Truth-telling in the workplace

It’s the age of truth-telling in the workplace. #MeToo and #WhyIDidntReport are shaking things up; many people who have kept quiet for years are becoming brave enough to find voices. What does this mean for human resources professionals? Awareness, training, and  attention to detail in reporting, as well as policies and procedures. And how doesContinue reading “Truth-telling in the workplace”

An interview with Siddiqi Ray: A vision for entrepreneurs

Each business owner discovers the road to entrepreneurship differently. I recently had the pleasure of interviewing my friend, Siddiqi Ray, about her unique path to successful entrepreneurship. Siddiqi Ray is an internationally acclaimed photographer, speaker, and coach. Prior to stepping out on her own as an entrepreneur, Siddiqi garnered experience in editorial photography, marketing, customerContinue reading “An interview with Siddiqi Ray: A vision for entrepreneurs”

Higher ed: Branding your campus

Recently, my family and I traveled across two states to the Gulf Coast to visit the beach. My daughter is still at that wonderful age of resisting the notion of “potty breaks.” Half an hour after a pit stop, she insisted on stopping again–immediately. We passed two exits, no buildings or signs indicating businesses inContinue reading “Higher ed: Branding your campus”

The bravest thing a leader can do

What is the bravest thing any small business owner, leader, or manager can do? What is the boldest question a leader can ask? I propose that it’s this: “What’s my part of the problem?” If the video isn’t playing properly click here. Recently, a lifelong friend and small business owner contacted me for help withContinue reading “The bravest thing a leader can do”