Author: bethanywallace

Higher ed: Branding your campus

Recently, my family and I traveled across two states to the Gulf Coast to visit the beach. My daughter is still at that wonderful age of resisting the notion of “potty breaks.” Half an hour after a pit stop, she insisted on stopping again–immediately. We passed two exits, no buildings or signs indicating businesses in

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The bravest thing a leader can do

What is the bravest thing any small business owner, leader, or manager can do? What is the boldest question a leader can ask? I propose that it’s this: “What’s my part of the problem?” If the video isn’t playing properly click here. Recently, a lifelong friend and small business owner contacted me for help with

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Learning from everyone in the workplace

I once joined a professional organization with a diverse membership. We met weekly and discussed industry-related research. Every member sought to grow professionally; most attended at least one yearly conference hosted by the organization so the members grew pretty close. But one of the members drove me nuts, honestly (isn’t that always the case?) She

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Writing your resume for the first time?

There’s a lot of information available for working professionals who are revising their resumes for the hundredth time. But what about working professionals who have never created a resume? Can someone make it through the world of work without a resume? Absolutely. There are such fortunates. I recently helped a client in his 60s create

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Branding yourself in your best light

branding best light

                  Transparency. Isn’t it lovely? Unless we’re talking about bra straps or Scotch tape, not necessarily. No one wants to see (or smell) your dirty laundry. I promise. While transparency certainly has its place in the world of business and marketing, it doesn’t translate well to personal

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Before writing your resume, do this:

I often work with clients who want to jump right into writing a resume. I understand that desire because a resume is one of the most important tools in your job search and career development toolbox. Many clients are also skittish about spending too much time or money working with a career coach, and they

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Scary interview moments

Let’s face it—interviews can be downright scary. Many of us, no matter how much work experience or charisma we possess, feel intimidated when we’re being analyzed and assessed by recruiters and hiring managers during interviews. Even basic communication with human resources professionals can feel daunting. We don’t want to use too many exclamation points, but

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