Branding yourself in your best light

                  Transparency. Isn’t it lovely? Unless we’re talking about bra straps or Scotch tape, not necessarily. No one wants to see (or smell) your dirty laundry. I promise. While transparency certainly has its place in the world of business and marketing, it doesn’t translate well to personalContinue reading “Branding yourself in your best light”

Before writing your resume, do this:

I often work with clients who want to jump right into writing a resume. I understand that desire because a resume is one of the most important tools in your job search and career development toolbox. Many clients are also skittish about spending too much time or money working with a career coach, and theyContinue reading “Before writing your resume, do this:”

Before an informational interview

You might need to learn more about a career field to determine your degree path in college. Maybe you want an “in” with a particular company. Or perhaps you’re considering changing careers or seeking a promotion into a career zone that’s unfamiliar. Whatever your reasons, requesting an informational interview can feel pretty intimidating. Here areContinue reading “Before an informational interview”

3 steps to take before writing your personal branding statement

A personal branding statement is super short—just a few lines. It shouldn’t take you long to whip it out, right? We’ll see. A personal branding statement might be one of the most important pieces of writing you create as a job seeker or professional. What is a personal branding statement? A personal branding statement isContinue reading “3 steps to take before writing your personal branding statement”

Why you need to prepare an elevator pitch

It’s virtually impossible to separate networking and branding. We work our whole lives to build a reputation (our brand), and we spend our whole lives building and maintaining relationships with others (our network). We do these things simultaneously. We can’t build a reputation without an audience—our network—and we can’t build relationships without proving to thoseContinue reading “Why you need to prepare an elevator pitch”

5 ways to connect with alumni at networking events

If you’re a college student or recent graduate, and you’re not connecting with alumni from your college or university (or alma mater) at networking events, you’re skipping over one of the most valuable networking resources available to you. Alumni care about helping you. You already share something in common so you’ll find it easy toContinue reading “5 ways to connect with alumni at networking events”

3 ways to do a branding check before a networking event

It’s the time of year when everyone’s searching for jobs, or at least it seems that way. Whether you’re a seasoned professional, and you have that unsettled, disgruntled feeling, or you’re a college student searching for your very first professional job or internship, you’re going to be attending career fairs, job fairs, or other networkingContinue reading “3 ways to do a branding check before a networking event”