Branding yourself in your best light

dirty laundry branding

 

 

 

 

 

 

 

 

 

Transparency. Isn’t it lovely? Unless we’re talking about bra straps or Scotch tape, not necessarily. No one wants to see (or smell) your dirty laundry. I promise. While transparency certainly has its place in the world of business and marketing, it doesn’t translate well to personal and professional branding.

Why? We’re flawed. We all possess defective character traits. If we care about our colleagues, and we care about creating a positive impression on others, we spend all day long hiding those little flaws. We work to build better character traits. When we’re hungry, angry, lonely, tired, sad, or overwhelmed, we try to suck it up and carry on. We may let it all hang out the minute we walk in the door after work. We heat up a frozen pizza, throw on the sweats, and lean into the sofa with a beer and our dog. We have ourselves a good cry. But do we show it at work? Absolutely not.

Is this healthy? Are we all imposters? What in the world is wrong with us? Why can’t we just be ourselves in the workplace?

First of all, let me be clear. If you’re struggling to get out of bed every morning due to depression or anxiety, seek professional help from a counselor. If you’re so overwhelmed by stress in the workplace, and this topic is causing you neck pain, you may need to consider yoga (or a new career path altogether).

But most of us aren’t struggling with emotions or concerns which are extremely out of balance. We’re just trying to make it through the day. Some days are tougher than others.

branding best light

 

 

 

 

 

 

 

 

 

How do you make it through those tough days without losing your cool and burning bridges with people at work–your professional network? How do you brand yourself in your best light on a regular basis? And is branding yourself in your best light really being honest with yourself and others?

Here are a few thoughts on branding yourself in your best light and the notion of transparency in the workplace.

  1. Don’t be transparent at work. Set appropriate boundaries. If you need to learn how to set appropriate boundaries, hire a professional counselor or therapist. Read the book Boundaries by Henry Cloud and John Townsend. Don’t expect yourself to understand how to have positive, healthy relationships with coworkers if you’ve never had positive, healthy relationships with anyone else in your life. You cannot snap your fingers and gain this ability.
  2. Remember that you choose the brand you portray. A brand is simply your reputation. A reputation is built by choices you make. Choices include words and actions. Our words and actions are preceded by decisions. We make decisions all day long every single day.

    Did you know that decision-making is one of the most sought-after soft skills by employers? It’s true. If you brand yourself as level-headed, positive, kind, and thoughtful, you simultaneously brand yourself as someone capable of making good decisions on a regular basis.

  3. When you choose to showcase yourself in your best light–to bring your good stuff to work and share your struggles with only your closest friends, family members, and paid professional counselors–you are not being dishonest. You are being wise. You are behaving in a way which builds your self-esteem. You’re building dignity and confidence in the workplace. You’re giving yourself space from whatever problems you’re facing outside of work, allowing yourself to focus on work while you’re working. You are growing professionally.

    Here is how to brand yourself in your best light… Be the best version of yourself. Continually grow. Make choices you’re proud of on a daily basis. Develop your strengths and character assets. When you focus on developing your soft skills, strengths, and assets, guess what happens to your weaknesses and defects? They die of neglect.

    Your brand will begin to evolve as you evolve. Your brand is simply a moon. If you are working toward career fulfillment and toward becoming the best version of yourself, you’re going to be reflecting nothing but light–and branding becomes much easier.

 

If you need help developing a written branding statement, a bio, an elevator pitch, or a solid LinkedIn profile, reach out to me for help.

For more thoughts on branding yourself in your best light, check out this 3-minute video.

 

 

 

 

How do you make decisions about your career?

When contemplating changing jobs, applying for promotions within your company, quitting a job to spend time with your family, or other major career changes, how in the world do you make those big decisions? And how do you make major career decisions without undergoing stress and anxiety?

Here are seven steps I go through when making career decisions (or other big life decisions, for that matter). Decision-making is a soft skill you need while navigating your career journey. It’s also a “must have” soft skill employers look for in candidates during the hiring process. You’ll notice that many common interview questions are worded to ascertain your ability to make good decisions. “Tell me about a time when you had to make a tough decision.”

My personal decision-making process may not work for you; that’s okay. I’m sharing it with you because it might encourage you to find a process that does work for you. Take what you like and leave the rest. The important thing is to develop your own personalized decision-making process. If you need some help developing a decision-making strategy, let me know.


If the video isn’t playing properly click here.

  1. Pray. Make conscious contact with your Higher Power if that’s part of your lifestyle. This works well for me because spirituality is a major part of who I am. If you don’t feel a connection with a Higher Power, spend some time mindfully meditating or quietly contemplating the options you’re considering.
  2. Consult mentors. Don’t try to fix the stuff in your head with the stuff in your head. That typically doesn’t produce great results. I made many poor career decisions—large and small—by relying too much on my own thoughts and feelings.Talk to people who have lots of experience and expertise. Seek a real career mentor if you don’t already have one. It takes guts to reach out and ask for help, but eventually you’ll surround yourself with experts who are kind and supportive. And you’ll give back to others, too. That’s what networking is all about!
  3. Make a pros and cons list. Get it on paper and out of your head. What if you’re weighing two really good options? Then weigh the pros and pros instead. I once had to consider whether to remain a full-time faculty member or to leave my faculty position to accept a position as content manager of a company I had admired for over a decade. I loved teaching—but I loved that company I’d admired and the people who managed it, too. It was a tough call!
  4. Do research thoroughly, whether it’s researching a company, a position, the financial impact of your decision, or the impact of your decision on your family. Simply perusing a company website isn’t going to cut it. You should reach out and talk to people who work at the company you’re considering aligning yourself with. Crunch numbers. This is due diligence, and if you don’t do thorough research, you may regret it. 
  5. Release outcomes. Whether you simply mentally let go of outcomes or spiritually let go of outcomes, understanding you’re not in control of whether you land jobs—even if you do ALL the right things—is important. One of the prayers that helps me when making decisions is, “God, open the right doors and close the wrong ones.”This helps me stop worrying throughout the decision-making process. I can do all the right things, but there are many X factors involved in the hiring process. I often have no way to know what recruiters are really looking for, whether or not I’m the best fit for the position or company at the time, and whether the company already has an internal candidate in mind for the position.

    I’d like to believe my destiny rests in my hands, but that’s not realistic. Sometimes other people have a big hand in outcomes which affect me. I have learned to do my best—that’s all I can do. If I’m not happy with the outcome, I move on and knock on other doors of opportunity. Eventually, I’ll find a great fit.

  6. Wait before responding to invitations or job offers. When making decisions, responding rather than reacting is key for me. Impulsive decision-making is almost always a poor idea. Don’t burn bridges with recruiters or hiring managers if you don’t get hired. Recently, a client of mine was not offered a position he’d applied for. Less than 24 hours later, the recruiter called back and offered him the position because the “first choice” candidate rejected the offer. Had my client reacted negatively to being rejected, there’s no way he would have been called back and offered the position. He had to swallow his pride knowing he was the second pick, but who really cares? He got what he wanted in the end, and he was mature enough to handle himself with dignity.Waiting before responding to job offers also gives me time to consult experts and mentors and do more research. Sometimes I need to negotiate salary and benefits because I’m not being offered what I’m worth, and if I react impulsively out of excitement, I may not see the offer realistically.
  7. Take action. If I don’t eventually take an action, and do the next right thing for me—whatever I can determine that may be at the time—I will get stuck or paralyzed in fretting about trying to make perfect decisions. I have to understand that I’m imperfect and will make mistakes throughout my career. And boy, have I made some big ones! However, I’ve learned from every mistake I’ve made. All my mistakes have helped me coach other people in similar situations. As long as I continue to learn, I don’t carry regrets, so there’s really no losing in the learning process.

If you find yourself stuck in making decisions and need guidance along your career journey, reach out for help.