Tag: branding

COVID-19 and the long-term changes to the workplace landscape

work from home remote work

Yes–things are different. Change can be overwhelming. But all things in our lives will continue to change. And we must, as a society and as leaders in the workplace, adapt due to the COVID-19 pandemic. How are you–as a leader in the workplace or as a business owner–adapting? Five or six weeks in, it’s time

Continue reading

Higher ed: Branding your campus

Recently, my family and I traveled across two states to the Gulf Coast to visit the beach. My daughter is still at that wonderful age of resisting the notion of “potty breaks.” Half an hour after a pit stop, she insisted on stopping again–immediately. We passed two exits, no buildings or signs indicating businesses in

Continue reading

Writing your resume for the first time?

There’s a lot of information available for working professionals who are revising their resumes for the hundredth time. But what about working professionals who have never created a resume? Can someone make it through the world of work without a resume? Absolutely. There are such fortunates. I recently helped a client in his 60s create

Continue reading

Branding yourself in your best light

branding best light

                  Transparency. Isn’t it lovely? Unless we’re talking about bra straps or Scotch tape, not necessarily. No one wants to see (or smell) your dirty laundry. I promise. While transparency certainly has its place in the world of business and marketing, it doesn’t translate well to personal

Continue reading

What am I doing wrong in my job search?

If I had a dollar for every time I’ve been asked this question, I’d be working remotely while at the beach on vacation! Frustrated job seekers who’ve been searching for a new job for months or even years obviously want to identify the problems they’re facing. And when working with clients, I am repeatedly asked

Continue reading

Before an informational interview

You might need to learn more about a career field to determine your degree path in college. Maybe you want an “in” with a particular company. Or perhaps you’re considering changing careers or seeking a promotion into a career zone that’s unfamiliar. Whatever your reasons, requesting an informational interview can feel pretty intimidating. Here are

Continue reading

Why manners matter

Have you ever met someone who made a terrible first impression? Chances are, this person practiced manners poorly and lacked communication skills. He may not have had a firm handshake. Maybe he avoided eye contact with you (or worse yet, ignored you while interacting with others). Perhaps the person was attempting to sell you something

Continue reading

Why you need to prepare an elevator pitch

It’s virtually impossible to separate networking and branding. We work our whole lives to build a reputation (our brand), and we spend our whole lives building and maintaining relationships with others (our network). We do these things simultaneously. We can’t build a reputation without an audience—our network—and we can’t build relationships without proving to those

Continue reading

Which employers turn you on?

What does it take for an employer to turn you during your job search? How much time would you spend completing an application for an employer you were already interested in? And how much time would you invest completing an application for an employer you knew very little about? We’re dying to know your job

Continue reading

5 ways to connect with alumni at networking events

If you’re a college student or recent graduate, and you’re not connecting with alumni from your college or university (or alma mater) at networking events, you’re skipping over one of the most valuable networking resources available to you. Alumni care about helping you. You already share something in common so you’ll find it easy to

Continue reading