Branding yourself in your best light

dirty laundry branding

 

 

 

 

 

 

 

 

 

Transparency. Isn’t it lovely? Unless we’re talking about bra straps or Scotch tape, not necessarily. No one wants to see (or smell) your dirty laundry. I promise. While transparency certainly has its place in the world of business and marketing, it doesn’t translate well to personal and professional branding.

Why? We’re flawed. We all possess defective character traits. If we care about our colleagues, and we care about creating a positive impression on others, we spend all day long hiding those little flaws. We work to build better character traits. When we’re hungry, angry, lonely, tired, sad, or overwhelmed, we try to suck it up and carry on. We may let it all hang out the minute we walk in the door after work. We heat up a frozen pizza, throw on the sweats, and lean into the sofa with a beer and our dog. We have ourselves a good cry. But do we show it at work? Absolutely not.

Is this healthy? Are we all imposters? What in the world is wrong with us? Why can’t we just be ourselves in the workplace?

First of all, let me be clear. If you’re struggling to get out of bed every morning due to depression or anxiety, seek professional help from a counselor. If you’re so overwhelmed by stress in the workplace, and this topic is causing you neck pain, you may need to consider yoga (or a new career path altogether).

But most of us aren’t struggling with emotions or concerns which are extremely out of balance. We’re just trying to make it through the day. Some days are tougher than others.

branding best light

 

 

 

 

 

 

 

 

 

How do you make it through those tough days without losing your cool and burning bridges with people at work–your professional network? How do you brand yourself in your best light on a regular basis? And is branding yourself in your best light really being honest with yourself and others?

Here are a few thoughts on branding yourself in your best light and the notion of transparency in the workplace.

  1. Don’t be transparent at work. Set appropriate boundaries. If you need to learn how to set appropriate boundaries, hire a professional counselor or therapist. Read the book Boundaries by Henry Cloud and John Townsend. Don’t expect yourself to understand how to have positive, healthy relationships with coworkers if you’ve never had positive, healthy relationships with anyone else in your life. You cannot snap your fingers and gain this ability.
  2. Remember that you choose the brand you portray. A brand is simply your reputation. A reputation is built by choices you make. Choices include words and actions. Our words and actions are preceded by decisions. We make decisions all day long every single day.

    Did you know that decision-making is one of the most sought-after soft skills by employers? It’s true. If you brand yourself as level-headed, positive, kind, and thoughtful, you simultaneously brand yourself as someone capable of making good decisions on a regular basis.

  3. When you choose to showcase yourself in your best light–to bring your good stuff to work and share your struggles with only your closest friends, family members, and paid professional counselors–you are not being dishonest. You are being wise. You are behaving in a way which builds your self-esteem. You’re building dignity and confidence in the workplace. You’re giving yourself space from whatever problems you’re facing outside of work, allowing yourself to focus on work while you’re working. You are growing professionally.

    Here is how to brand yourself in your best light… Be the best version of yourself. Continually grow. Make choices you’re proud of on a daily basis. Develop your strengths and character assets. When you focus on developing your soft skills, strengths, and assets, guess what happens to your weaknesses and defects? They die of neglect.

    Your brand will begin to evolve as you evolve. Your brand is simply a moon. If you are working toward career fulfillment and toward becoming the best version of yourself, you’re going to be reflecting nothing but light–and branding becomes much easier.

 

If you need help developing a written branding statement, a bio, an elevator pitch, or a solid LinkedIn profile, reach out to me for help.

For more thoughts on branding yourself in your best light, check out this 3-minute video.

 

 

 

 

Before writing your resume, do this:

I often work with clients who want to jump right into writing a resume. I understand that desire because a resume is one of the most important tools in your job search and career development toolbox. Many clients are also skittish about spending too much time or money working with a career coach, and they assume working on their resume may be their first and final step to career success. Before you start writing your resume, make sure you’re truly ready. Don’t bypass key steps which will ensure a stronger resume.


If the video isn’t playing properly, click here.

Before you even consider revising or creating a resume, you have to do one thing: define your career goals.

Get clear about why you’re unhappy with your current job or feeling motivated to change careers, seek a promotion, or switch jobs. If you don’t know the why, the “how” won’t help you in the end. Creating a solid resume is a pertinent part of your job search. But if you try to create a resume with no clear career direction in sight, your resume will, at best, be a generic list of your experience, qualifications, and accomplishments. It won’t include a concise professional summary because you must consider your career goals when writing a professional summary. It won’t feature keywords matching jobs you’re applying for, because you won’t know which jobs you hope to land. Because it lacks keywords and phrases matching the positions you’re applying for, you may not receive any offers for interviews because your resume will never make it past the ATS (applicant tracking system). And you’ll have to include all your experience rather than hand-picking which experiences best match the position you’re applying for.

Obviously this is a poor approach for resume writing. Instead, work with a career coach (or if you’re a college student, a career services professional on-campus) to define your career goals.

  1. In order to define your career goals, you might need to take some career assessments. Assessment tools can help clarify your interests, skills, personality type, and workplace preferences. Review your results with a career coach. Spending a few hours on career assessment can save you years of wasted time in a job you hate.
  2. Take a look at your branding efforts. Your brand is basically your reputation, both personally and professionally. How do others see you? Why not ask them? Ask three colleagues, former supervisors, fellow grads, or friends to tell you what they identify as your greatest strengths and weaknesses. Ask them what careers or jobs they imagine you would love and succeed in. This feedback—paired with your assessment results and personal reflections—can help you write an effective branding statement, bio, and elevator pitch. If you’re not a great writer, that’s okay. I have professional writing experience, and we can work on developing these pieces together.
  3. Reach out to me for a free consultation. Explain your job search snafus and career obstacles, and answer questions as honestly as possible. This brief conversation helps many of my clients to gain clarity and direction. It can also help identify which areas you need to improve most.

If you feel unclear about where you’re going—but know you don’t like where you are—taking these three steps can help point you in the right direction for you. Reach out to me to schedule a free consultation.