4 reasons you might need a career coach

We live in a contradictory world. An interview with a woman who constructed her entire home DIY-style via YouTube instruction went viral recently. On the other hand, many of us hire experts to take care of our every need and desire, ranging from preventing our wrinkles by injecting Botox into our foreheads to varnishing our toenails to scrubbing our toilets and changing the oil in our vehicles.

The exhausted, overworked, “I just want to zone out, watch countless episodes of my favorite show, and consume a pint of ice cream” feels relieved when we learn that career coaches exist. The proud “I think I took a course about this in college or at least read an article about it online” part of us frowns upon the notion of hiring an expert to walk us through any part of the career planning or job search process.

You’ll have to decide which part of you ultimately wins out, but I’ll respond to four of the most common myths and hesitations you might have about working with a career coach. I think you’ll find there are at least four solid reasons here why you should consider working with a career coach.


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Myth #1: It’s way too expensive to hire a career coach.

You might be right. And you might be wrong. It depends on a number of factors, including the specific career coach you hire, how many hours the coach spends working with you, your level of experience, the variety of services provided, and even where you live. As the saying goes, it’s never safe to assume; you run the risk of… well, you know the rest.

Do a little research instead. Check out at least three career coaches’ websites. Request free consultations. You will likely find that their pricing models vary, sometimes vastly, and their services may be similar or quite different. Chances are, you’ll find a career coach with a very logical, affordable pricing model. You need to find a coach whose qualifications, services, and pricing model work for YOU; you also need to work with someone who feels like a fit. Even if you work with someone remotely (via phone, Skype, or email), you will interact with your coach quite a bit. Never work with someone who makes you feel rushed, judged, unimportant, or uncomfortable, even if the price is right.

Myth #2: You already know everything about job searching or have your future career mapped out. There’s really no need to hire a career coach.

You’ve taken personality and skills inventories. You’ve mapped out your career plan. You’ve determined which companies to apply for and updated your resume. You have already created a LinkedIn profile. What else is there? You have no need to hire a career coach. You even read articles regularly posted on The Muse site. You might as well brand yourself with the hashtag #careerexpert.

While that may seem laughable to some, it’s not a far cry from how many of you feel. It’s okay; stay with me. There’s beauty in recognizing you don’t know everything you think you know. If you work with a career coach, you might find that the resume you recently updated and have proudly paraded around is, in fact, sorely lacking in its ability to sell you to potential employers. A career coach has expertise in interviews and can prepare you to not just answer standard interview questions but to also tailor your responses when preparing to interview for specific positions (hopefully when interviewing for your dream job). And a great career coach—one without a gigantic ego—will refer you to another expert if she sees you need help with a specific issue outside of her coaching expertise.

There are so many genuinely legitimate reasons to work with a career coach even if you believe you don’t need help. Most of the people who believe they don’t need help are the people who need it most.

Myth #3: You’re satisfied with your current job or career field.

Why would you consider hiring a career coach if you’re happy where you are?

Even if you have no intentions of changing jobs, working with a career coach to improve your workplace communication skills, conflict prevention and resolution skills, or writing skills can significantly improve your work performance, time management skills, and team effectiveness.  While you’re happy now, you’re never promised tomorrow. How many times do we read stories of companies closing their doors unexpectedly or of giving employees nothing but the minimum number of days’ notice before shutting their doors?

In addition, it’s great to be prepared for fabulous opportunities for promotion within your company or organization. Right now, many Baby Boomers are retiring, leaving vacant upper-level positions. Who’s going to fill their shoes? You are, if you’re prepared to apply and have your ducks in a row. You need a polished resume, a great cover letter you can tailor as needed, and solid interview skills. You need to brand yourself well right now; ideally, you shouldn’t wait to establish your social media presence when you begin searching for jobs. And if you aren’t already building a professional network in the workplace and beyond, get busy. If any of this gives you pause or intimidates you, reach out to me for help.

Myth #4: You’re a high school or college student. You have free help available, so why would you hire a career coach?

This myth is the closest to a truth of the four in this article/video. In fact, at least 8 times out of 10, I find that students who come to me for help don’t need my help or the help of another career coach because they can receive adequate assistance through high school or college counselors or career services professionals if they’ll only ask for it.

There are always exceptions, but I encourage students to start by reaching out to the professionals closest to them. I worked in career services at two institutions in the past; I believe career services is highly beneficial to most students in most cases, and I’m a huge advocate obviously.

If you’re currently enrolled in school, reach out to professionals on campus for assistance. This help is included in the price of tuition. It’s not actually free. You’re paying for it. If you’re receiving a scholarship, grant, or loans, someone is paying for it, or you’ll be paying for it eventually. Take advantage of the benefits available to you before paying someone to provide you with similar services. While working with a career coach isn’t the same, I personally don’t feel it’s ethical—as a career coach—to work with you without asking you if you’ve given career services a chance. If you’ve reached out to career services or counselors and have been disappointed in the help they provided, come back to me, and I’ll be glad to help.

Do you have more questions about whether career coaching is right for you? Request a free consultation and let me answer your questions.

5 smart ways to fit into corporate culture before you even land the job

Corporate culture is all the buzz these days. All companies and organizations, whether small business or non-profits or monstrous corporate giants, want to create a buzz about what it’s like to work there. You’re familiar with this, right? The Googleplex? The lists upon lists of top companies to work for in the United States?

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Photo courtesy of Pixabay.com

Each company or organization has its own brand or identity. I like to think of these as personalities. I’ve worked for all types of companies and organizations, and I’m sure you have if you have much work experience. I worked for a small business owner whose over-the-top, charismatic personality oozed out into the workplace. He converted part of the second floor of the building into a workout facility and game room. This man was the king of fun, but we all knew there was work to be done, so we simply made work fun, too. I thrived in this environment and helped my sales team earn national recognition two quarters in a row.

I also worked for more than one organization with zero personality, or maybe the Debbie Downer personality type. These companies were characterized by low morale, boring meetings, quiet hallways and empty breakrooms, and embarrassing employee retention and attrition statistics. It wasn’t just that these organizations weren’t fun—they lacked passion, enthusiasm, and concern for the work being done. Nobody wants to show up to work each day in a negative, pessimistic, or stifling work environment. Can I get an amen?

I’m sure you’re like me, and you want to work for a company known for its great corporate culture. How do you learn more about a company’s culture and values? And once you determine you want to work for a particular company or organization, how do you go about convincing that employer to hire you?

I was recently interviewed by my former colleague, Matt Krumrie, for a FlexJobs.com article about cultural fit. In addition to the information I shared with Matt, these five tips will help you strategically research companies, determine if they’re a fit for you or not (remember, fit is a two-way street), and then convince your ideal employers to bring you on board during the job search and application process.

1) Do your research about the company before tailoring your resume or crafting your cover letter. If you don’t research the company prior to applying for openings, you don’t know the company well enough to apply for positions. Part of applying for job openings is selling yourself as a candidate. To sell yourself well, you need to convince the person reading your cover letter and reviewing your resume–most likely a hiring manager, recruiter, or human resources coordinator–that you are not only a great fit for the position, but that you are the only fit for the position. How do you do that? You display an understanding of what the company needs (and demonstrate that you’re the best person to give it to them).

2) When conducting research about the company, don’t just peruse the website randomly for 30 minutes. While this is better than nothing, it won’t cut it if you want to dig in and learn about corporate culture. Be strategic in your approach. Is there a media kit available online with quick, hard facts available? A FAQ page about the company? An “in the news” page? Become as familiar as possible not just with statistics but also with information about how the company is posturing itself in the community or world. How is the company selling itself? This helps you gain insight on the pulse of the company’s ethics and values–the corporate culture.

3) Ask yourself whether you are attracted to the interests of the company as well. Is the company endorsing civil rights publicly? That’s fantastic if you care deeply about civil rights. Did the company post several articles about its affiliation with a non-profit organization which promotes health and wellness? That might not be something you find interesting. While this isn’t often a deal breaker in helping you decide about applying for a job, it’s still something to consider. Are you an avid volunteer? If so, a company’s social or political interests might matter more to you than you think in the long run, so take it into account.

4) Don’t overlook opportunities to talk to real people who work for the company. Talking to employees is often the best way to learn about the company, even though you should take opinions with a grain of salt. Employees and former employees know the inner workings of a company or organization better than anyone else. Most people aren’t shy about divulging their experiences if you just ask (especially if you offer to pay for lunch or coffee!). If nothing else, you’ll build your professional network, and that’s never a bad thing.

5) After completing the research phase, tailor your resume. Polish it up in the traditional sense–with the help of career services employees (if you’re a college student) or with my help if you no longer have access to career services employees on your college campus–but keep your research in mind. Share what you learned to your career coach or career services expert, and explain why you want to work for the company. This helps me help you!

Did you learn that the company is a non-profit organization which tends to hire employees with strong backgrounds in the non-profit sector? Play up your volunteer experience and that one non-profit gig on your resume. Even if you don’t normally emphasize that position heavily, this might be the time to add more accomplishment statements to describe your work in that position. Consider discussing your own love for helping others in your cover letter, too. Perhaps you don’t have much non-profit experience, but you’ve always donated financially to two different organizations. Explain why in your cover letter, and if writing a cover letter makes your brain hurt, contact me for assistance.

Remember, your resume and cover letter are simply documents to help you land interviews. Think of them as door openers. You can’t afford to bypass the research phase, slap together a shoddy resume, and whip out a generic cover letter if you want the door to open. In today’s competitive job market, it’s important to use every tool available to ensure your future employer sees you as a great cultural fit before she emails you to invite you to interview.

Do you need help creating a basic resume, tailoring your existing resume, or crafting a cover letter? Reach out to me to schedule a free one-on-one consultation, and let’s get to work.